What’s in A Brand Story? Before you dive into writing your brand story it’s important to know what a brand story IS NOT: It’s not the logo or your carefully chosen colors. It’s not that clever tagline or elevator pitch for prospective clients. Your brand story influences those things for sure, but its origins go […]
Building an Identifiable Brand Starts with Having a Clear Voice Six Tips for Finding Your Brand Voice Brand Voice is a pretty hot buzzword. You’ve probably heard it thrown around your circle of business friends. But most creative entrepreneurs aren’t sure what it means to have a brand voice for their business. Ask yourself this: […]
5 Ways to Improve Your About Page “This has to be the hardest thing to write in the history of…well, ever!” – That’s the opening to an email I received last week with the subject line, HELP, written out in all caps. They weren’t wrong! Writing about yourself is one of the hardest things to […]
Copywriting for Creatives “Ohhh, copywriting for creatives. That’s cool. So what exactly is that?” Since launching this writing gig as a full-time biz, this question has been thrown at me at least 6,578 times. Give or take a few. Yeah, I get it. Unless you are writing copy (or being told by your website developer […]
Books Worth Reading Again and Again Have you ever played that ice-breaker, Three Books You’d Want to Have With You on a Deserted Island? Naturally, our minds jump to books worth reading again and again. My answers always change based on the books that are influencing me at the moment. Here is a list of […]
Thoughts On Finding Your Voice When I was a girl, my daddy used to tell people that I had a high daily word quota. It was his loving way of saying that I talked a lot. And I did. I suppose I still do in the right circumstances, but being the one doing all the […]
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The internet's a noisy place. When your brand says something with impact, people notice.
Now that you've got 'em to your site...you have 8 seconds to keep them there.
So what are you going say that makes them stay?