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Recent posts

1 part copy coach and 2 parts brag fest. This is where I share writing tips and show a little client love.

Welcome to the Creative Copywriter Blog

What’s in A Brand Story? Before you dive into writing your brand story it’s important to know what a brand story IS NOT: It’s not the logo or your carefully chosen colors. It’s not that clever tagline or elevator pitch for prospective clients. Your brand story influences those things for sure, but its origins go […]

What’s In a Brand Story and How to Write Yours

Womans hands are typing her brand story on a laptop

Sometimes I write for fun

words & stuff


I work with some cool people

Client Love


Keeping your copy fresh

Writing Tips


I want it!

Get my 5 day Prompted Stories mini course. It's 5 days of prompts delivered daily to your email. Best's free! 

Want help telling   better stories?


The internet's a noisy place. When your brand says something with impact, people notice. 

Now that you've got 'em to your have 8 seconds to keep them there.
So what are you going say that makes them stay?

Words matter. How you use them matters more. 

Arizona & worldwide




© Amber Lea Russell 2021

Amber Lea Russell