The Blog

sharing my voice with the world

Writing for Creatives | The Process

“Ohhh, copy writing. That’s cool. So what exactly is that?”

Since launching this writing gig as a full time biz, this question has been thrown at me at least 6,578 times. Give or take a few.

Yeah, I get it. Unless you are writing copy, or being told by your website developer to get someone to write it for you, chances are you are in the statistical majority that have no idea what it means.

First thing you should know is this is not to be confused with copyrighting. I absolutely cannot help you copyright your brilliant idea for an edamame cookbook, or any other intellectual property for that matter, but I can help you put pen to paper (or fingers to keys!) and release those words that feel like they are locked deep inside your mind when it comes to writing about your business.

Second thing you should know is that I am right there with you in the trenches, running a photography business of my own, so I know what it is like to be in the throws of a creative industry. I know that struggle between the business hustle and just wanting to create for creation’s sake. I also know the passion, the drive, and the soul that you have poured into building this little endeavor and the heart you have for wanting to see it grow.

There are a few ways to work with me. The first is copy editing. If you already have killer copy, with a message that is on point, but you just want a little more polish, this is for you. I’ll come in, clean it up, and make it sparkle with just the right punctuation to make it pretty and ready for publication. This is quick, easy, and doesn’t require much more than a phone call and a Word document to get you started.

If writing about yourself is just taking away from doing what you love, then you are probably looking for a copywriter. You know who you are, what your target audience wants, and the message you want to be known for; what you don’t have is time, or maybe just the right words. I’ll take your thoughts, ideas, and heart of your message and put them into copy that lets you be the star of the show. Some of the ways clients have used this service is for updating content on their website, custom canned email responses, bridal fair brochures, blog posts, and social media content.

Sometimes in this creative entrepreneurland, we find ourselves so deeply entrenched in our craft that we fail to recognize what drives us, what sets us apart in our industry. I love digging deep into what makes your brand different from others on the market and helping you not only find your voice to speak about it, but shape a plan for how to use that to your advantage. The brand strategy approach to copy writing is more than just pretty words on a page, it is the essence of who you are as a brand and why what you do matters. This process is the one that will take the most from you. It’s hard work. It takes honesty and it takes time, but the outcome is worth it. You will have a set of core beliefs that shape your business. We will create a word bank to describe what you do, so that in the future, when you write that post for social media, you have just what you need at your fingertips to help you say the right thing. Together we will create a focus for your business so that you are able to communicate what you do and why you are special the next time you are put on the spot with that awkward question, “So what do you do?”

This whole process, no matter which way you work with me, is give and take. To infuse your voice into the writing takes communication. I want the work created for you to sound like you! This is your voice, your message. I am just helping you make it a little bit louder, a little bit clearer. Think of me as your voice teacher. And I want your brand to sing your praises, so you don’t have to!

With Love from Amber Lea, copy writer for the creative entrepreneur.

 

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